Faster pages that rank higher, convert better, and deliver the experience Google rewards.
Fremen Consulting optimizes website performance — Core Web Vitals improvement, CDN configuration, image optimization, and code audits that speed up sites and improve both SEO rankings and conversion rates.
Problems we solve for businesses like yours
Google uses LCP, INP, and CLS as ranking signals. Sites with poor scores lose organic visibility and pay higher effective CPC as ad quality scores drop.
Every second of load time increases bounce rate and reduces conversion. Most performance problems are invisible until you measure real-user mobile experience.
Accumulated tracking scripts, chat widgets, and CMS plugins create render-blocking resources that no amount of caching alone can fix.
Solutions tailored to your industry and growth goals
Lighthouse and CrUX analysis, LCP optimization, INP reduction, and CLS elimination with measurable before-and-after reporting in Search Console.
Cloudflare or AWS CloudFront configuration, edge caching rules, and server response optimization for global and mobile performance.
Next-gen image formats, lazy loading, font optimization, and JavaScript bundle reduction that address the largest performance bottlenecks.
Technologies and platforms we work with in this space
Measurable outcomes from projects in this space
Performance optimization on a headless commerce site improved page load times by about 70% and moved all Core Web Vitals into the green zone.
Core Web Vitals remediation on an e-commerce site correlated with a roughly 15% improvement in mobile conversion rate over eight weeks post-deployment.
Clear answers to common questions in this industry
Core Web Vitals are Google's metrics for user experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability). They are ranking factors and directly impact conversion — faster sites convert better.
Results vary by starting point, but we typically improve LCP by 40–70% on sites with unoptimized images, render-blocking scripts, and missing CDN configuration. We provide before-and-after measurements using Lighthouse and real-user CrUX data.
Yes. We optimize Shopify themes, headless storefronts, WordPress sites, and custom applications. Each platform has different bottlenecks — app bloat on Shopify, plugin conflicts on WordPress — and we address root causes rather than applying generic fixes.
Yes. Core Web Vitals are Google ranking signals. Faster sites also earn lower bounce rates and higher engagement metrics that reinforce organic rankings over time. Improved ad landing page speed reduces effective cost per click on Google Ads.
Most performance projects take four to eight weeks including audit, implementation, and verification. Complex sites with many third-party scripts or legacy code may require additional optimization sprints.
Tell us about your business and goals. We will recommend the right approach for your industry, timeline, and budget.