Decouple your storefront from your commerce engine for speed, flexibility, and scale.
Fremen Consulting builds headless commerce solutions — React and Next.js storefronts connected to Shopify, Shopify Plus, or custom commerce APIs for brands that need performance and content flexibility beyond monolithic themes.
Problems we solve for businesses like yours
Monolithic Shopify themes hit performance limits as content, apps, and customization accumulate. Page speed directly impacts conversion and ad quality scores.
Editorial teams want rich content experiences that standard product templates cannot deliver. Marketing and commerce live in separate systems with no unified customer journey.
Selling across web, mobile app, retail POS, and marketplaces from one product catalog requires API-first architecture that monolithic platforms struggle to support.
Solutions tailored to your industry and growth goals
React or Next.js frontends powered by Shopify Storefront API and Shopify Hydrogen — fast, SEO-friendly, and fully brand-controlled.
Best-of-breed stack assembly — Shopify for cart and checkout, CMS for content, search for discovery, and PIM for product data — connected via APIs.
Edge rendering, image optimization, and Core Web Vitals tuning that deliver sub-second page loads on mobile — critical for paid traffic conversion.
Technologies and platforms we work with in this space
Measurable outcomes from projects in this space
Headless Shopify Plus storefront improved conversion rates by roughly 45% and page load times by about 70% compared to the previous Liquid theme.
Composable architecture connected Shopify, Contentful CMS, and Algolia search — enabling editorial team to publish shoppable content without developer involvement.
Clear answers to common questions in this industry
Headless commerce separates the customer-facing storefront from the commerce backend. The frontend communicates with Shopify or another platform via APIs, enabling faster pages, richer content experiences, and selling across multiple channels from one product catalog.
Choose headless when you need sub-second mobile performance, rich editorial content integrated with products, omnichannel selling, or deep customization beyond what Liquid themes support. For simpler catalogs, a well-built custom theme is often sufficient and faster to launch.
Yes. We build with Shopify Hydrogen and the Storefront API for Shopify-native headless projects, and with Next.js for composable stacks where Shopify is one of several connected services.
Not when built correctly. We use server-side rendering or static generation with Next.js and Hydrogen so product and content pages are fully crawlable. Proper URL structure, meta tags, and schema markup are implemented from the start.
Most headless commerce projects take twelve to twenty weeks including architecture planning, frontend development, API integration, content migration, and performance optimization.
Tell us about your business and goals. We will recommend the right approach for your industry, timeline, and budget.