CRM integration, custom development, and marketing automation on Salesforce.
Fremen Consulting integrates and extends Salesforce — CRM connectivity with websites and products, Apex and Lightning Web Components development, Flow automation, and Marketing Cloud integration for sales and marketing teams.
Problems we solve for businesses like yours
Leads captured on the website do not flow into Salesforce automatically — sales teams manually enter data hours later, losing speed-to-lead advantage.
Years of ad-hoc Apex triggers and Flow modifications create unpredictable behavior, failed deployments, and upgrade compatibility issues.
Marketing Cloud campaigns and Sales Cloud leads live in silos — attribution is broken and nurture sequences do not reflect sales pipeline stage.
Solutions tailored to your industry and growth goals
Web-to-lead forms, REST API integration, real-time lead routing, and bidirectional sync between your product and Salesforce objects.
Lightning Web Components, Apex services, Flow Builder automation, and approval processes tailored to your sales workflow.
Journey Builder integration, lead scoring sync, campaign attribution, and unified customer view across sales and marketing touchpoints.
Technologies and platforms we work with in this space
Measurable outcomes from projects in this space
Website-to-Salesforce integration with lead scoring and routing reduced lead response time from hours to under five minutes, improving conversion by roughly 25%.
Clear answers to common questions in this industry
We integrate Salesforce with websites and products, develop Apex and Lightning Web Components, build Flow automation, connect Marketing Cloud, and implement MuleSoft for enterprise integration.
Yes. We implement Web-to-Lead, Web-to-Case, and custom REST API integrations so form submissions create Salesforce records instantly with source attribution and lead scoring.
Yes. We build Lightning Web Components, Apex triggers and services, custom objects, and Flow automation for sales processes that off-the-shelf Salesforce cannot support.
Yes. We implement bidirectional sync between Salesforce and HubSpot, and use MuleSoft or custom APIs for integration with ERP and product databases.
Website form integration takes two to four weeks. Custom development and Marketing Cloud connectivity typically takes six to twelve weeks.
Tell us about your business and goals. We will recommend the right approach for your industry, timeline, and budget.